These days, celebrity beauty brands are nothing new. We have Jennifer Aniston’s LolaVie, Hailey Bieber’s Rhode Skin, Scarlett Johanson’s The Outset, and Alicia Keys’ Keys Soulcare, not to mention tens (or maybe even hundreds) more of them. It’s almost a given to have a beauty brand if you’re someone famous!
While some of these celebrity brands are nothing special, others, like Selena Gomez’s Rare Beauty or Rihanna’s Fenty Beauty, steal the spotlight and stay there. And you know how it is in the beauty world—no brand stays on top for a long time unless it has truly earned the spot there.
Enter Rare Beauty, a makeup and skincare brand by Selena Gomez that exploded on TikTok for its skin and user-friendly formulations, catering to all kinds of preferences and a highly inclusive variety of foundation shades. This got us wondering whether the hype was just because it’s a celebrity makeup brand or because the formulations are really that good.
So, instead of just sitting there and wondering, we tried out the products, compared our notes with Rare Beauty reviews online, and compiled a list of the very best Rare Beauty products that have surpassed our expectations.
Curious to take a look? Keep on reading, then!
Rare Beauty Soft Pinch Liquid Blush 7.5ml
Price: 26.40 USD
Oof, where do we start with this one? This blush became hugely viral on TikTok, with millions of people praising its formula, pigmentation, and natural finish.
Naturally, we had to try it for ourselves, and well, it did not disappoint. The blush blends nicely, the application is mess-free, and we get comments saying it’s “too pigmented” (if that was ever a negative thing) since a little of it goes the longest way possible. And although it's pigmented as highly as something a French courtesan might’ve worn in the years way beyond, it still looks very natural, sheer, and luminous.
There’s one more huge plus—unlike most blushes with three or four shade variations, the Rare Beauty Soft Pinch comes in a range of shades, and it is very easy to find one that works the best for you or play around based on your current mood.
All in all, it’s an A+++ from us; this blush is a keeper.
Rare Beauty Positive Light Tinted Moisturizer Foundation 30ml
Price: 34.80 USD
It’s no secret that the no-makeup makeup look actually requires quite a lot of effort and carefully placed products. Well, that’s not the case with this tinted moisturizer foundation! In fact, it might be the holy grail product for when you want to achieve that dewy, glowy look.
Yes, it’s that good, and now it lives in our makeup bag forever. Besides giving you that coveted glow, this tint is also highly moisturizing, doesn’t cake, and does not run into creases. And, as they say, the more you use it, the more you love it.
And A+++ from us.
Rare Beauty Positive Light Under Eye Brightener 4ml
Price: 27.60 USD
Here’s a product we thought we could absolutely live without until we actually tried it. While most of the under eye brighteners come in waxy-er formulations that might leave your skin even drier, this one’s actually super hydrating. The bottle also comes with a metal applicator, which is actually quite ingenious since it cools your under eye skin during application, making you feel a bit more refreshed.
The product conceals dark under eyes effortlessly and does not run into fine lines. What’s not to love here (besides the fact that now we’ll be purchasing one additional makeup product on a regular basis, that is)? Again, an A+++.
Rare Beauty Soft Pinch Tinted Lip Oil 3ml
Price: 16.14 USD
Lip tints are all the rage right now, and we totally get it! They’re the chilled-out cousins of lipsticks that are less pigmented and allow for buildability while thoroughly moisturizing your pout. The one by Rare Beauty does just that and gives you that beautiful just-bitten lip color that looks so natural.
Now, although we understand that lip tints shouldn’t come too pigmented, we might’ve liked this one to be a bit less sheer. But, besides that, it still is a stellar product, so a solid A+ from us.
Rare Beauty Perfect Strokes Universal Volumizing Mascara 13.5ml
Price: 25.20 USD
Any product that has “universal” in its name usually gives us vibes of suspicion, but we tried this one anyway for the sake of the experiment. This mascara comes with that thick kind of spoolie that usually means a mess in our vocabulary, but this time we were proven wrong. The thick brush grips even the tiniest eyelashes, and we managed to stay completely mess-free during application.
It’s true that this mascara is designed to volumize rather than lengthen (just as it says in its name), but we liked the effect it creates nonetheless.
Also, it’s smudge-free, and that’s an A+ from us.
Rare Beauty Positive Light Silky Touch Highlighter 2.8g
Price: 28.80 USD
Is anybody still using powder highlighters instead of liquid highlighters? If not, you allow the Positive Light Silky Touch highlighter to convert you back.
The formula with microscopic glitter glides onto your skin like skin instantly blends in and gives you that to-die-for glass skin, soft focus effect. It’s purely gorgeous, and if it’s a highlighter you’re looking for right now, make it this one. In all shades.
Rare Beauty Warm Wishes Effortless Bronzer 7g
Price: 30.00 USD
Bronzing sticks, as good as they might look on paper, aren’t always the most beloved makeup product.
See, there are bronzing sticks on the market that take hours (okay, a slight hyperbole) to blend, and as much as you try, you still end up looking somehow dirty instead of contoured and sculpted. That said, we weren’t expecting all that much from this one either, and how wrong we were (yet again).
This bronzing stick is super creamy, easy to blend, and leaves your skin looking sun-kissed and warmed up. Because we were quite amazed by the effect, this one gets an A++++.
So, there you have it: Rare Beauty reviews on some of the brand’s most popular products. What can we say; they’re just as good (if not better) than advertised!
Although we usually don’t expect all too much from celebrity makeup brands, Rare Beauty absolutely deserves praise. The products are skin-friendly and easy to apply, and you get the gorgeous glowy skin effect every time.