In their approach to skincare, The Sane emphasizes the importance of overall well-being. Their goal is to create a platform that promotes health, balance, and beauty in a fun and engaging way.
The company places a strong focus on seasonal skincare and has developed their products to cater to sensitive skin in any weather condition. They prioritize skin health over a long list of active ingredients, using minimal INCI lists and mildly activated innovative components to deliver maximum results without disrupting the skin’s natural balance.
While The Sane uses high percentages of natural ingredients, they prioritize scientific evidence over green claims.
In addition to sustainability, The Sane values responsibility and reducing consumption. They hope that sustainability will become a standard for all brands and are committed to using eco-friendly packaging and natural ingredients while also encouraging responsible consumer habits.