This serum is slightly heavier than other options, but it’s highly effective in moisturizing and reshaping curls. It uses an innovative “Naked Technology” that mimics the hair’s natural moisture. The COLOR WOW Profaxil-18™ complex in the serum breaks down large particles of jojoba, pequi, and coconut oils and distributes them evenly into hair strands from roots to ends. This results in beautifully moisturized and frizz-free curls with a shiny, non-greasy finish. To apply, simply work the serum into wet hair, making sure to distribute it evenly from roots to tips using your fingers or a comb.