An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.

Finding the perfect mascara comes down to your lash type, which is different for everyone.
This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.

The ultra-black, water-resistant formula lasts all day without flaking or smudging.
Made with conditioners like castor oil so lashes stay soft and comfortable, never crunchy.

Real results

– 100% said the brush captures and coats each and every lash from root to tip⁽²⁾

– 100% of all lash types had more length & volume⁽¹⁾

– 95% of all lash types had more lift⁽¹⁾

– 93% said it separates and defines lashes without clumping⁽²⁾

– 92% said it creates longer-looking lashes that last all day⁽²⁾

– 92% of all lash types had more curl⁽¹⁾

(1) In an independent instrumental study of 120 subjects

(2) In an independent consumer study of 58 subjects

WHY SELENA LOVES IT

“While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone.”

-Selena Gomez

DIRECTIONS

Starting at the base of the lashes, pull mascara brush through from root to tip. Layer until desired effect is achieved. Repeat on bottom lashes. If you typically use an eyelash curler before application, feel free to curl your lashes beforehand.
To remove mascara, use eye makeup remover or wash off with a gentle cleanser and warm water.

INGREDIENTS

WATER/AQUA/EAU, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS, SYNTHETIC WAX, STEARIC ACID, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, PALMITIC ACID, BUTYLENE GLYCOL, POLYACRYLATE-21, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, AMINOMETHYL PROPANOL, RICINUS COMMUNIS (CASTOR) SEED OIL, SYNTHETIC BEESWAX, PHENOXYETHANOL, CAPRYLYL GLYCOL, GALACTOARABINAN, RHUS SUCCEDANEA FRUIT WAX, SHOREA ROBUSTA RESIN, HYDROXYETHYLCELLULOSE, SODIUM DEHYDROACETATE, XANTHAN GUM, TRIDECETH-6 PHOSPHATE, HYDROXYACETOPHENONE, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, TOCOPHEROL, IRON OXIDES (CI 77499), ULTRAMARINES (CI 77007)