LifePoints review: Is LifePoints legit?

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If you’ve done some research about LifePoints, you’re probably thinking: how is it possible to earn rewards for my opinions and some personal data?! It doesn’t seem real!

Actually, it’s easier than you might think. Did you know that completing surveys on monetized survey sites like LifePoints is one way for people to profit from their data and their personal preferences?

So, if you’d like to know more about the platform, how it works, if it’s legit and how much can you make from it, this LifePoints review is for you!


Is LifePoints Legit?

Yes, LifePoints is legit.

To back up that claim, the company that operates the LifePoints global survey sites and market research operations boast over 5 million members worldwide.

What’s more, their membership figures keep on growing day by day as people seek to monetize their lives.

According to its website, the company claims to have given out over $22 million to its members in the last year alone.

Online shopping has become the norm. Every day, hundreds of millions of people give away their personal information and their preferences to companies that use it to their advantage.

It only seems reasonable that somewhere among all that information is a legitimate business like Lifepoints, helping users to earn points for their feedback.


What is LifePoints?

Let’s start with consumer products, the things we use every day.

The companies who produce and market these products need the feedback of ordinary people. They need your opinions, advice, criticisms, and endorsements.

To do that, companies like LifePoints operate global test markets, where consumers — for a reward — can offer their data, their opinions, and the other information the manufacturers and marketing experts need.

In the company’s own words: “We conduct online market research and reward our members for answering surveys about all sorts of brands and products. With each survey completed, our members earn reward points that can be redeemed for gift cards, PayPal Credit, and charitable donations.”


Why do They Need these Researches?

LifePoints members have actively contributed to the development of products as diverse as airbags, baby safety car seats, and even something close to their own hearts; cash reward cards.

By crunching the data from their online surveys, product developers, manufacturers, and service providers can learn what they’re doing right, and what they’re doing wrong.

This kind of information is invaluable to every stage of the pipeline; from concept and design to delivery and customer service.

Instead of companies and service providers spending both time and money trying to figure out where they’re going wrong, thanks to LifePoints members, along with other survey sites, the information is at their fingertips.

For companies with a product or a service to sell, researching the market helps them to understand their niche category and make the correct decisions to gain an advantage over their competitors.

Great business leaders agree that knowing your strengths and your weaknesses is imperative for success, and detailed market research is key to that knowledge.


How Does It Work?

Sign up. Take surveys. Get rewarded.

These three little sentences explain their business strategy. But, there’s a little more to it than that.


Sign Up

As soon as you complete the signup process, you’ll receive 10 LifePoints just for validating your email address.

You’ll also get an extra 10 LifePoints for answering some simple questions about you, your household, and your preferences.

According to LifePoints, your answer will help match the surveys more accurately.


Take Surveys

Once you signed up, they’ll start to receive survey invitations.

The topics of the surveys can be wonderfully diverse, ranging from health services and drug usage to breakfast cereals and consumer appliances.

However, the basic elements of all online surveys will address one or several criteria and will be formed as the following:

  • Demographic Survey
  • Market Research Survey
  • Customer Satisfaction Surveys
  • Product Feedback Surveys
  • Brand Awareness Survey
  • Post-Event Survey


Get Rewarded

After completing surveys, they will credit your account with the designated amount of rewards.

Surveys can come with different credit values depending on their complexity and other determining factors — some surveys can pay 35 LifePoints while others can pay as much as 350.

When you reach a certain level of points — that we’ll discuss later — you can cash in your LifePoints for rewards.

These rewards come in the form of PayPal Credits, Electronic Gift Cards (that can be used online or physically), or they can be used as Charitable Donations to the organization of your choice.


What Types of Questions to Expect

Marketing people are particularly smart when it comes to creating online surveys.

They are highly trained and expertly skilled in knowing the types of questions they need to ask to get the answers they need to build a complete picture.

Rarely will their surveys and questionnaires include simple ‘yes’ and ‘no’ choices — unless on purpose. Their questions will tend to elicit the exact information required.

Instead of simply asking ‘Do you like ABC breakfast cereal’, the question might be rephrased as ‘Which of the following are the reasons you like ABC breakfast cereal’.

Or, place the following reasons in order from ‘1-5’ why you like ABC breakfast cereal.

When questions are framed in this way, marketing companies can gather far more relevant and helpful information.

For example; with the latter question, numbered 1-5, instead of one answer they now have five answers to give a bigger picture of the user’s preferences.

Getting the right answers is of paramount importance to marketing and data analysis companies.


Multiple Ways to Earn Rewards with LifePoints

By now you already know how you can earn rewards with LifePoints. That’s right; sign up, take surveys, and earn rewards.

But, let’s take a closer look at some of the other ways you can earn:


Take Surveys

Whether you use LifePoints in your spare time or are already a member, it’s up to you to allocate how much time you spend taking surveys.

Based on the information that you’ve provided at signup, you can find a host of surveys on different topics.

A survey can last between 5 and 20 minutes, however, as the integrity of the answers is important, the company encourages honest and unbiased answers to online surveys.

But, surprise, there are even more ways to earn points and rewards.



The company also conduct occasional mini-polls to test the waters in a more simple manner and reward members with points.


Product Testing

Apart from surveys and polls, they may also send physical products to a member’s home for review.

Not only does the member earn points for the review, they also keep to experience a new or improved product first-hand.


Playing Games and Sweepstakes

By playing enjoyable interactive games and taking part in rewarding sweepstakes, they uses the element of fun to help keep members engaged while earning points.

PS: If you want to learn more about sweepstakes, read our article about free giveaways here.


Recording Behavior

Another way of earning points is through observing and recording consumer behavior in multiple environments.

LifePoints may send selected members ‘behavior diaries’ and request them to track the frequency they perform certain activities.

It’s possible for members to earn up to 1,000 LifePoints for something as simple as recording all of their credit card transactions over a set period of time.


How Much Do They Pay?

You probably won’t be able to retire to a Caribbean island with what you earn taking surveys with LifePoints, but there are real rewards to be earned depending on how many surveys you take.

Rewards vary with each online survey you take; some may pay 35 LifePoints while another might pay 400. However, the average points you can earn per survey will be between 50 and 100.

In general, LifePoints are worth between 0.83 and 0.909 cents each; this means that with 500 points you can already redeem a $5 gift card.

Your points expire 3 years after earning them, or after 12 months of zero account activity.

So remember, make sure to redeem your points before 12 months have elapsed.

After taking surveys, members must have accumulated at least 450 LifePoints – approximately $4.50 — in order to redeem a reward.

It also goes without saying that the more points you have, the more value you can redeem.


Cashing Out: How to Get Paid

Firstly, once you’ve accumulated enough points, they can be redeemed in three different ways:

  • PayPal Credit
  • Gift cards
  • Donations to charity

For example, you can redeem 1,000 LifePoints (approximately, as rates fluctuate) for a $10 Amazon gift card.

You can make a charitable donation of $5 for 500 points, or you can claim $10 PayPal credit for 1,000 points — $10 is the smallest amount of PayPal credit that can be redeemed.

The value of LifePoints is higher when they’re redeemed against gift cards and donations. PayPal credits are valued slightly lower.

On average, redeeming your points, in whatever manner you choose, can take up to 10 working days to complete.


Pros and Cons

Each and every one of these websites has its pros and cons. Here are the main aspects you should consider when considering signing up on this platform.



  • Offers a fast payment option – This option allows several ways to receive a redeemed gift card faster. Amazon gift cards, for example, are instantly available, so you can make your next purchase as soon as you redeem your reward.
  • LifePoints are more valuable than many of the other reward programs – Surveys generally pay between 35 and 250 points, with approximately 25 points worth $1.
  • There’s more than one way to earn LifePoints — sign up, product testing, recording behavior
  • Possibility to participate in free sweepstakes



  • Account suspension – Look up any review site, and you’ll see that many members claim that their accounts are suspended for no good reason.
  • Location-Specific Restrictions – There are restrictions on opening accounts in several geographic locations
  • Long Suveys – Some surveys are extremely long
  • Limited Resources – Mobile apps and other devices do not support many surveys


Is LifePoints Worth It?

Depending on how much time you want to invest in online surveys, LifePoints is a great way to make a little extra cash and earn rewards.

You’ll never become a millionaire completing online surveys, but if you have a little spare time, LifePoints can be a good way to give yourself a little treat.


Alternatives to LifePoints

While LifePoints may be one of the highest-ranking sites where the owners invite members to complete surveys in return for rewards, you should note that other survey sites are also available.

Let’s take a quick look at some of the LifePoints platform’s major competitors.


Google Opinion Rewards

Google Opinion Rewards is a mobile survey app that can be used on iOS and Android platforms. Developed by Google, the app allows users to take surveys and reap the rewards.

On Android devices, members earn Google Play credits which can be used as payment for paid apps on Play Store.


Quick Thoughts

With Quick Thoughts, a free-to-use downloadable app, respond to online surveys to earn rewards like Amazon gift cards.

The surveys range across polls, detailed questionnaires, opinions, and other novel devices for gathering information.

Quick Thoughts surveys can pay up to $3 per survey and are quickly redeemable.

The app also offers an affiliate system that allows members to invite others in return for extra rewards.



SavvyConnect is a legitimate and respected online survey platform.

Along with a regular members’ area, the app also features a VIP program that allows the gathering of information as you browse the internet.

Like all other survey platforms, the process rewards members for completing surveys and questionnaires.

Initial signup is a short process involving email confirmation and app download.

Reviewers also state that the ‘platform is completely reliable and doesn’t share confidential information with third parties’.


Survey Junkie

Not only is Survey Junkie a survey rewards platform, it also allows members to become influencers who can share their thoughts to help brands improve their products and develop new ones.

Just like the other platforms, Survey Junkie lets members accumulate points that can be exchanged for e-giftcards or PayPal payments.



Many people wonder if Swagbucks is safe. And yes, it is. But while it’s not exactly a dedicated survey platform, Swagbucks is a wallet and money holder for users to story money, promo codes, coupons and even to earn cash back when they shop online.

Users receive gift cards and cash rewards for doing what they were already doing.

Plus, they can also answer surveys to win cash for offering their opinion about online products.


What are the Dangers of Paid Online Surveys

We wouldn’t be doing our job properly if we didn’t add this question to our LifePoints review.

Online paid surveys present dangers for both the companies who run and oversee the platforms, and for the people who use them.

The main disadvantage for the companies running the sites is that they encourage users to lie and cheat in order to complete more surveys and get more rewards.

They can do this by:

  • Lying about their personal details to qualify for more surveys
  • They can use multiple identities and email log in accounts
  • Rushing through surveys in order to qualify for more rewards
  • Provide unreliable information

Unlike LivePoints, which is totally legitimate, there are many survey reward sites that are infested with scammers.

All users should be aware that there are a plethora of middlemen claiming to sell access to premium survey sites where users can earn rich pickings.

These ‘middlemen’ make their money by charging users a registration fee for sites that are both free and easily found with a simple online search.

There is also the danger that unscrupulous survey sites can sell your contact information to scammers.

Here are some simple but effective tips to help you avoid survey scams:

  • If the survey site requests a sign up fee, walk away
  • It’s a pain in the behind, but look at the privacy statements and read them
  • If a site screams ‘We’re Not Scammers’, they probably are
  • Search the companies profile on specialist scam sites – scam.com or ripoffreport.com
  • And finally, stick with the old rule; if it looks too good to be true, it probably is.


The actual value of LifePoints is determined by how you redeem your points.

But what you’re really interested in is how many of your valuable points it takes to make a dollar.

In dollar terms, the real value of LifePoints averages between 0.83 and 0.909 cents per point.

This means that for 550 points, you should be able to redeem a $5 gift card.

According to the LifePoints website and application, payments are usually made within 10 working days.

Amazon gift cards can be used to make purchases immediately after redemption.

However, if you want to receive a physical gift card, the process may take between 4 and 8 weeks.

To be completely sure of any changes that may occur, check the small print in the site’s terms and conditions section.

This is the one area that seems to show the most concern for LifePoints users.

According to the online review site, SiteJabber, consumers who complain about LifePoints most frequently mention the topic of customer service.

If you only have a few minutes to spare, you can zero in on the 5-minute surveys while leaving the 30-minute biggies for another time.

Here are the types of questions used by marketing and data analysis companies in most surveys:

  • Open-Ended Questions – (How would describe the taste of ABC?)

  • Multiple Choice Questions – (How often do you eat ABC? Daily, Weekly, Monthly, Rarely, Never)

  • Ordinal Scale Questions – (How would your rate your experience with ABC? Very satisfied, Satisfied, Indifferent, Dissatisfied, Very dissatisfied)

  • Interval Scale Questions – (Rate your reaction to ABC on a scale of 1-10)

  • Ratio Scale Questions – (In what age bracket do you belong? 20- 29, 30-39, 40-49, 50-59, 60+)

However, questions in online surveys can follow many formats depending on the type of information that needs to be collected.

  • How would you rate your last experience with ABC?

  • How likely are you to buy ABC?

  • How often do you make use of ABC?

  • Why did you choose ABC services?

  • How would you rate our pricing for ABC?

  • How likely are you to subscribe to ABC?

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