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The essence of Brazilian summer in a jar that captivated millions of users worldwide with their active formulations and deliciously glamorous scents.

Why everyone loves Sol de Janeiro?

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Established by Selena Gomez, Rare Beauty aims to break down unrealistic standards of perfection by relying on inclusivity.

The name combines two words—Cosmetics and Prescription (RX is an abbreviation of “prescription”)—alluding to the brand’s aim to “cure” rather than “mask” any skin imperfections with their active formulations.

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K18 science-backed results have been the brand’s ticket to incredible popularity among professional hair stylists and TikTok beauty enthusiasts alike.

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