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Brand loyalty measurement is more challenging to measure than you think. Consumers are smart and

Commitment is a bold word, and we can all agree on that. And while in

3.8 billion — that’s the number of memberships US customers hold in loyalty programs. There’s

Based on recent statistics, 41% of US consumers make an online purchase once or twice

Have you wondered why you keep buying lattes from your local cafeteria, even though Starbucks